ShopperLocal has 50 BBB complaints but boasts an A+ BBB rating. The BBB says they use multiple data points to give businesses ratings. The most important one they do not mention is if a business pays them or not. I have been through the BBB sales pitch, read extortion.
The screencap to the left shows their A+ rating and a 4.21 stars based on their algorithm. What it does not take into account their 50 complaints from small businesses that have done business with this company. ShopperLocal is the parent organization of Adcart and Register Tape Network.
If you do any in depth online search for ShopperLocal, Adcart or Register Tape Network you will find dozens of negative online postings across many venues. What you have to decide for yourself is if you want to do business with a company that has so many negative reviews due to overseas customer service, lack of ROI or failure to deliver the advertising.