Having learned the Register Tape Network pitch and shady way of doing business it did not surprise me when I visited their facebook page to find an outright misleading post.
They mislead potential customers citing an article about coupons making a comeback. What they failed to point out in the facebook post was the coupons they were discussing in the article were ones delivered by postal mail, in elegant packaging that target a specific demographic.
More and more consumers checking their mailboxes today are finding offers from new, upscale brands meant to tempt upscale, urban millennials — deals like $20 off a Lyft ride or $50 off a Casper mattress. And they’re fancy, multiple offers showing up together in glossy black envelopes, the size of wedding invitations.
This is a far cry from what is being delivered by Register Tape Network via coupons placed on the back of cash register receipts at Dollar General stores. I don’t know many millennials that shop at these low end retail stores. Muchless see the coupons that create waste that most abhor.
Read Jay S.‘s review of Shopperlocal on Yelp
It Defines their Core
While there are many good people employed by Shopperlocal representing the RTN product it does not change the fact that from the top down the company has many bad players in place. Many will discount their behavior using this type of false hype to generate leads to sell their Register Tape Advertising product as business as usual. If you are that type of business owner chances are you struggle at your core too.
It is up to you if you are a potential client or current client of Shopperlocal if you want to do business with a company that misleads potential customers in order to sell their product. They also mislead business owners on the phone pitch and in their presentation.
Just remember what the snake told the little girl after it bit her “You knew what I was when you picked me up.”
I have preserved their misleading facebook post they may delete or edit it after they see this post.